Influencer Marketing
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China’s top 10 alcoholic beverage influencers on Douyin
Douyin is the leading short-form video social media platform in China. We’ve compiled a list of the top 10 wine,…
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2021 China Beverage Industry Consumer and Social Content Insights
In the age of social media, wine brands have an enormous opportunity at their fingertips. Learn how to upgrade your…
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How KOLs are Transforming the Modern Chinese Wine Industry (Case Studies)
Today, the views expressed by a KOL can make or break a wine product’s success in China. Come discover the…
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