Analysis
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8 Things You Need to Know Before You Expand into the Chinese Wine Market
The Chinese wine market is complex and competitive but offers huge potential for the international wine trade. In this article,…
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2021 China Beverage Industry Consumer and Social Content Insights
In the age of social media, wine brands have an enormous opportunity at their fingertips. Learn how to upgrade your…
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How Young Female Consumers are Becoming the Driving Force Developing China’s Wine Market
Discover how a rapid rise in the purchasing power of female consumers is transforming China’s wine market, and what may…
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Deciphering Wine Blind Boxes, One of China’s Hottest Trends in Wine Sales
The blind box phenomenon has made its way firmly into China’s wine market – find out what exactly this trend…
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The Pros and Cons of Community Group Buying for Wine in China
The year 2020 saw a surge in community group buying within the Chinese wine market. Learn more about the pros…
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The Chinese Wine Market’s Top Trends for 2021
After a difficult year for the Chinese wine industry, find out why the future remains bright and full of new…
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The Chinese Online Shopping Holidays All Wine Lovers Should Know
Get the lowdown on the hottest online sales holidays and events of the year, celebrated to their fullest by wine…
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How KOLs are Transforming the Modern Chinese Wine Industry (Case Studies)
Today, the views expressed by a KOL can make or break a wine product’s success in China. Come discover the…
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The Myth of the “Chinese Taste Preference:” What Actually Makes a Wine Popular in the Chinese Market
What really sparks a wine’s popularity in China? See why the idea of a “Chinese taste preference” is coming into…
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Top 6 Mobile Apps You Should Try to Break Into the Chinese Wine Market
Social media is the key to achieving success in today’s Chinese wine market. Learn how to reach Chinese consumers by…
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